Service business marketing, measured in booked jobs.
Inidel manages online marketing and websites for commercial and residential service businesses: electrical, contracting, excavation, pool service and other trades. The website, local SEO, ad campaigns and reviews run as one plan, measured against the work you actually book.
Everything that makes the phone ring.
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01
Website
A fast site built around your services and service area, designed to turn visits into calls and requests.
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02
Local SEO and listings
Map and search visibility, with listings kept accurate on every platform that matters to your trade.
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03
Ad campaigns
Google Ads, Microsoft Ads and Local Services Ads where available, including lead disputes.
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04
Reviews
A review request process after completed jobs, with reviews monitored and answered.
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05
Customer email
Constant Contact campaigns for promotions, seasonal offers and repeat customers.
Measured in booked work, not clicks.
Where your field service software allows, campaign results are matched against booked jobs, so budget moves toward the sources that produce revenue and away from the ones that only produce calls.
Seasonal demand, service areas and competitor movement are tracked month to month, and the plan adjusts with them.
We do not market our services to your competitors.
Many agencies build a plan that works for one client, then sell the same plan to that client's competitors. We do not. Once we represent a business, we do not pursue its direct competitors, because client results and long-term relationships matter more to us than short-term revenue.
Fit
A good fit
- Established and growing service companies, commercial and residential
- Businesses with the volume to support a managed marketing program
- Owners who want one team accountable for the website, search, ads and reviews
Not a fit
- Businesses looking for the lowest-cost provider
- Buyers of shared or resold leads
Inidel is a marketing partner, not a call center. Calls, estimates and follow-up with customers stay with your team.