PPC campaign management, measured by return.
Inidel manages Google Ads, Microsoft Ads and Local Services Ads as part of the same plan as your website and SEO. Every campaign is tracked to calls, forms and booked work, and budget moves toward what performs.
Advertising on the platforms your customers use.
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01
Google Ads
Search and display campaigns on the largest search network.
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02
Microsoft Ads
Search campaigns across Bing and its partner networks, managed alongside Google.
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03
Local Services Ads
Pay-per-lead placement for service businesses, including lead disputes, where available for your industry and location.
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04
Additional platforms
Industry and social platforms, such as Nextdoor or Meta, added when the audience and the return justify it.
Every part of the campaign, managed.
KEYWORDS AND BIDS
Search terms, match types and bids adjusted to what produces leads, not clicks.
STRUCTURE AND TARGETING
Campaigns built for your market, service area and schedule.
ADS AND LANDING PAGES
Ad copy and the pages it leads to, written and tested together.
CONVERSION TRACKING
Calls, form submissions and booked work tracked back to the campaign that produced them.
Spend follows results.
Results are reviewed by source: platform, campaign and search term. Budget moves toward the sources that produce calls, forms and booked work, and away from the ones that do not.
Because we also manage the website and the SEO, a weak campaign can be traced to its cause: the ad, the landing page or the site itself. Paid campaigns also fill the gaps in organic rankings, both while organic visibility builds and for searches it cannot reach.
Fit
A good fit
- Service businesses that measure leads and booked work
- Businesses running ads alongside their website and SEO
- Owners who want one team accountable for spend and results
Not a fit
- Campaign setup with no ongoing management
- Ad budgets too small for optimization to pay for itself
Ad spend is paid directly to the advertising platforms and is separate from management fees. Campaign structure and targeting methods are proprietary to Inidel.